Senior Public Relations Manager
Hi there! Thanks for stopping by our job ad.
We’re London’s largest and fastest 100% full fibre broadband provider, bringing better internet to Londoners since 2013. Unlike most providers, we build, own and operate our dedicated fibre optic network and install it directly into the home, meaning we can deliver a super-fast connection at prices the national providers find hard to beat. We’re a relatively new company to the market, but since establishment:
We’re the only provider in London offering residential broadband speeds of up to 5Gbps.
Our network covers 1.3 million properties in London, which is more than one third of homes in the UK’s capital city.
We have over 800,000 properties under wayleave agreement and are currently working in partnership with more than 200 of London’s biggest landlords.
We have connected 720 community spaces in 24 boroughs, giving more Londoners free access to fast, reliable broadband.
We’re proud of our achievements so far, but we are not complacent and definitely not stopping here. To help us get to our future, we’re looking for forward thinkers, people with big ideas, people passionate about technology and most importantly hard working team players to join us and be a part of our growing business.
Job purpose:
Own the delivery of Community Fibre’s Public Relations & Communications programme, to build brand awareness both locally and nationally; cement brand trust and establish authority within the telco industry; and protect brand reputation.
Tailor and execute an effective communications and media relations strategy across consumer, business, corporate, trade, CSR and digital/SEO, to drive earned coverage, boost outreach and link building performance, and bolster relationships.
Manage a fully integrated PR programme within the realms of Brand & Marketing to drive maximum results and hit/or exceed KPIs.
What you’ll be doing:
Develop, tailor and deliver the Public Relations & Communications strategy and roadmap. Devise and oversee a local and national media relations programme to proactively generate high-level earned results in print, broadband, online, social and content media.
Manage the Community Fibre Press Office, coordinating all PR activity, planning and management of proactive, reactive and inbound media activity. Collaborate with the wider Marketing and Brand team to deliver Consumer, Business & Trade PR stories, campaigns and data-driven ideas to drive commercial earned coverage. Work closely with the Senior Leadership Team, CEO and Board to identify and curate corporate stories to establish Community Fibre’s authority within broadsheet, investor and banking media.
Advise and consult shareholders across the business on PR & Communications activity, business responses and opportunities.
Control the media narrative and work to mitigate reputational risk or prevent reputation harm by leading and supporting across Crisis Communications.
Collaborate with the social media team to engage audiences across social media channels.
Collaborate closely with Community Fibre’s Community Investment team, leveraging third-party partnerships with the UK Government and charity partners to maintain and bolster brand awareness at a hyperlocal level.
Further develop Community Fibre’s Digital PR & Off-Page SEO strategy by leading the creation and distribution of Digital PR content, outreach, and link building activity.
Establish Community Fibre’s influencer-marketing programme to drive sales acquisition and brand awareness.
Leverage existing media relationships and cultivate new contacts within business and industry media.
Manage media inquiries and interview requests.
Support the delivery of Internal Communications across the business.
Create content for press releases, by-line articles and keynote presentations.
Monitor, analyse and communicate PR results on a weekly, monthly, quarterly and annual basis.
Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing basis.
Build relationships with thought leaders to grow industry awareness.
Maintain a keen understanding of industry trends affecting the business and make appropriate recommendations regarding the communication strategy surrounding them
Act as a trusted communications advisor
The experience we’re looking for you to bring:
BA/MA degree in Marketing, Advertising, Communications or a related discipline
Proven experience in leading and delivering a well-rounded PR & Communications programme, specifically Consumer, Corporate, and Digital PR.
Demonstrable experience in Crisis Communications and Reputational Management.
A proven track record of tailoring and driving earned results at both a local and national level in print, online and digital media.
Experience in adapting Digital PR & Off-Page SEO activity to drive outreach and link building.
The ability to drive effective influencer marketing activity to support customer sales acquisition.
Wider knowledge of Marketing & Brand function.
Has proven shareholder management experience when consulting and advising a Senior Leadership Team.
Strong relationships with both local and national business and industry media outlets.
Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.
Excellent verbal and written communication skills.
Prior budget management experience.
Prior line management experience.
Solid experience with social media including blogs, TikTok, Facebook, Twitter, etc.
Corporate Communications experience is desirable.
Why join us:
You get to work with some of the best technology in the market
Be part of an exciting scale up business where you can bring your ideas, bring your knowledge, we value your contribution
We all love time off whether that’s going on an exotic holiday or a staycation, you’ll get 25 days holiday to enjoy, increasing by 1 day for each year of service up to 28 days
Birthday leave, our treat to you
Keen cyclist, join our cycle to work scheme
Flexible WFH policy
Enjoy the perks of Private Health Cover
You get to work with an amazing bunch of people
What happens next:
You’ve done your bit so sit back and relax, we will review your application and come back to you.
If we think you’re not quite right for the role you have applied for but may be a better fit for another, we’ll definitely let you know.
Want to know more about a career at CFL, check out our careers page:
https://careers.communityfibre.co.uk/
We are an Armed Forces friendly organisation.
We are an equal opportunities employer that values diversity in our team, we welcome applications from all backgrounds.
- Department
- Marketing
- Remote status
- Hybrid
About Community Fibre
We’re a London company exclusively serving the capital’s residents and businesses. We are leading the way in bringing future-proof, super-fast and reliable broadband at a fairer price.
We’re also passionate about giving back to the communities we serve. So far we've connected 600 community spaces with free 1 Gbps Fibre Broadband. We also train qualified Digital Ambassadors to help bridge the digital divide in London communities.
Unlike most providers, we build, own and operate our dedicated fibre optic network with the most reliable broadband technology you’ll find — 100% full fibre. It’s future-proof, energy efficient, sustainable, and is up and running over 99.9% of the time with no peak-time slowdowns. This means we don't have to rely on Openreach, or anyone else's, outdated copper cables.
With us, you get excellent rated service, incredible speeds and outstanding reliability right from the get-go.
Now that's better broadband for everyone.